SOI has a 96% unprompted awareness in Ireland. Every home, every community knows what the charity does. It inspires generations of intellectually disabled people to rise to any challenge. To remove the word ‘Can’t’ from their vocabulary. But there was one barrier that their passion and determination just couldn’t defeat: the lack of funds.
And from this insight came the campaign. ‘CAN’T STOP NOW’ set out to celebrate these very special young people and the journey they’ve been on and show the Irish public that whatever they could afford would help these athletes take their all-important next steps.
Scripts were written, print ads scamped, social posts devised. SOI loved the idea. They also loved the concepts. Everything was on brand and on brief. Everyone reached out to their production contacts and drew in favour after favour from some amazing companies and individuals. People who believed in both the cause and the creative.
The new ‘Can’t Stop Now’ appeal focuses on digital and text donations and for the very first time, people can make a donation to Special Olympics through the Revolut App.